Social media exploits our brain’s responsiveness to reward and social cues — enforcing the narrow beauty ideals we ...

When you hear the phrase ‘clean girl aesthetic,’ chances are your mind instantly paints a picture: she’s up at 6 AM for Pilates, sipping on her iced matcha, tuning into self-help podcasts, and yes, ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. TikTok is always obsessing over one thing or ...

Women and girls have been competing with unrealistic beauty standards their whole lives. Throughout my 18 years of life, I’ve seen many trends rise, fall, then slowly disappear. This year, many women ...

If you’ve been scrolling through TikTok lately, chances are you’ve come across the #CleanGirlAesthetic. While it was doing the rounds on fashion TikTok, it has finally made its way into the beauty ...

The word “goddess” may bring to mind the image of a strawberry-haired Aphrodite, the goddess of love and fertility, emerging from the sea on an ivory seashell. Or perhaps valiantly beautiful warriors ...

Life can be unpredictable, so it only makes sense that as humans, we try to craft and stick to routines as much as possible. From capsule wardrobes to signature perfumes, there is comfort in sticking ...

Are some of your favorite internet trends sneakily pushing another agenda? The post Inside The Pretty, Polished World Of The Aesthetic Alt-Right Pipeline first appeared on Her Campus.

Washington, D.C. has its power players, but none quite like Michelle German. In a city known for its political movers and shakers, she’s carving out a different kind of power—one that transforms skin, ...