The luxury market has been on the upswing for many years now. And India is second only to Hong Kong in the growth of the luxury consumer segment. By 2015, a quarter of the global luxury market will be ...

Our world is changing, as is the way people gather information and communicate. Every day, people are exposed to content across a wide range of platforms and mediums — and marketers who understand the ...

Study found provocative and culturally relevant advertisements generated emotional responses, but those responses did not ...

Visual appeal always had a prominent place in advertising. The old saying is that a picture is worth thousand words, so many advertisers usually try to visually communicate messages rather than bog ...

Retail marketing has become heavily visual. Customers now discover products through social media ecommerce ads creator content and mobile-first campaigns long before they ever visit a website or store ...