The Auburn Tigers football program partners with YellaWood for first-ever on-field sponsorship, marking a major step in NIL-era innovation.

The Tigers' partnership with YellaWood brings new field branding to Jordan-Hare Stadium just as the program celebrates the 20th anniversary of Dye's Hall of Fame induction.

Auburn football will feature a corporate sponsor on Pat Dye Field at Jordan-Hare Stadium in 2025. Auburn alum and billionaire ...

In a deal that "honors Pat Dye," Auburn football announced that Yellawood will have the program's first-ever on-field ...

Current Auburn head coach Hugh Freeze commented on the new sponsorship and recognized Dye’s highly-revered legacy at Auburn. ...

In an Auburn first, the words “Pat Dye Field” will be displayed on the 25-yard lines at Jordan-Hare Stadium, thanks to an innovative partnership with YellaWood, Auburn Athletics announced Wednesday.

This article was originally published on www.si.com/fannation/name-image-likeness as Auburn announces on-field advertising ...

Given the explosion of revenue sharing and NIL deals, plus the backpay charges for this massive House lawsuit, money ain't cheap in college football right now.