NBA Returns to NBC Tonight, Here’s What You Need to Know
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Basketball Fans Torch ESPN And TNT’s NBA Coverage
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Michael Jordan, NBC and New Video
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From Michael Jordan to Mike Tirico and Roundball Rock, NBC showed the impact it will have on NBA games this season.
Hornets guard Terry Rozier was indicted as part of an investigation into insider sports betting. A separate investigation into what law enforcement described as Mafia-organized rigged poker games led to charges for Trail Blazers coach Chauncey Billups.
Maybe it was the nostalgia kicking in, but Tuesday felt bigger than usual for the NBA as it returned to NBC for the first time since 2002.
Enjoy Basketball, the digital media and lifestyle company co-founded by YouTube creator Kenny Beecham, today announced a partnership with NBC Sports, to bring its popular basketball podcasts to NBCUniversal’s streaming channels,
The last NBA tip-off doubleheader with a larger average audience came in Oct. 2010, helped by the Heat's 88–80 loss to the Celtics in the first game of the "Big Three" era. These figures come with the caveat that Nielsen has overhauled its data gathering processes this year.
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The NBA on NBC is back and has us feeling nostalgic
For many people, myself included, the NBA on NBC represents the first era of NBA basketball they were alive for. To be clear, while there was a stint from 1954-62 in which the NBA was on NBC, the 1990-2002 run is a run that an entire generation of NBA fans grew up with.