Cancellations rose sharply for both streamers in September, when ABC pre-empted Kimmel's late-night show, per an Oct. 20 report released by measurement and analytics company Antenna.

About three million Americans canceled Disney+ in September, up from a three-month average of 1.2 million, according to Antenna, a subscription research firm.

The “churn rate,” or the percentage of customers that cancel their subscriptions in a specific month, jumped from 5% in August to 10% in September for Hulu.