Hulk Hogan and Eric Bischoff are launching Real American Freestyle Wrestling, aiming to blend professional wrestling with MMA elements. With Izzy Martinez as COO, Hogan envisions the promotion rivaling WWE and UFC in popularity.

There is a much-hyped “third man” joining Hogan and Bischoff: Israel “Izzy” Martinez, a legendary amateur-wrestling coach. Hogan and Bischoff began teasing this whole thing with a very WWE-style vignette (above) that doubled as a callback to their old WCW days.