We went hands on with the Google Pixel 10 and one thing is clear: it offers the Pro pixel experience, without the Pro price.

At its product event on Wednesday, Google announced new hardware, which includes the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL and the Pixel 10 Pro Fold, as well as the Pixel Watch 4 and the Pixel Buds 2a.

Google’s new devices, shipping this month, claim to do a lot of what “Apple Intelligence” promised to do last year, but so far hasn’t.

Google has officially debuted the tenth-generation Pixel lineup, which includes the Pixel 10, Pixel 10 Pro, and Pixel 10 Pro XL. The Pixel 10 phones feature a new and refined design, a more powerful chip, and AI smarts everywhere. This iPhone rival is available for preordering August 20 and will be widely available on August 28.

Google is kicking off the fall tech event season (albeit in late summer) today with its Made by Google showcase. The headline attraction at the event is the Pixel 10 lineup, but there's plenty of other interesting stuff on offer too,

The Pixel 10 Pro Fold looks familiar, but once I got my hands on it, the upgrades became clear. With a faster processor, a bigger battery, and smarter AI for everything from language translation to camera zoom,

The Pixel 10 Pro steps things up with a brighter 6.3-inch OLED display, upgraded materials, and Google’s best-in-class triple-lens camera system. You’re getting the wide, ultra-wide, and a new 5x telephoto lens that makes the Pro stand out as Google’s photography champ.