Google flexed its marketing might at its Pixel 10 event, with appearances from Jimmy Fallon, The Jonas Brothers, Alex Cooper, and Steph Curry.

Speaking of losses: Google is taking a page out of Apple’s playbook, and the versions of the Pixel 10 phones sold in the US will be eSIM-only. The physical SIM tray is replaced with the ability to use two active eSIMs at once and store eight “or more” eSIM profiles.

Google on Wednesday unveiled a new line-up of Pixel smartphones injected with another dose of artificial intelligence that's designed to do everything from fetch vital information stored on the devices to help improve photos as they're being taken.

One of the more exciting live demos was the Google Pixel 10's new Voice Translate feature, which translates conversations in real-time. Fallon and Polinesia held a live conversation where Fallon spoke in English and Polinesia spoke in Spanish, and the Pixel 10 translated the conversation, matching their voices and tones.

Google has officially announced the Pixel 10, Pixel 10 Pro and Pro XL, and a truly dustproof foldable, the Pixel 10 Pro Fold phone. Unsurprisingly, the announcement was all about AI features, including the ability to turn your photos into videos ...

The basketball icon already tried out AI Basketball Coach during Curry Camp, his three-day basketball camp where he mentors 30 student athletes from across the US. "Through interactive demos and challenges, the next generation of athletes learned how our technology can help them elevate their game," Google said.

"AI itself is going to be gone by the time you finish a Ph.D.," Jad Tarifi, the founder of Google's first generative AI team, said.

(Reuters) -Alphabet’s Google introduced on Wednesday a new lineup of Pixel smartphones and gadgets, intensifying its efforts to embed artificial intelligence across a wide ecosystem of products. The products were launched at the annual "Made by Google ...

Google didn’t just give the Fitbit app a makeover. It said that coaching and AI were at the core of the redesign, and that the “entire app was rebuilt so the health coach can understand your goals, build your plan, contextualize your metrics and bring insights at the right moments.”

People aren’t demanding AI features in their phones just yet, says Sheng Win Chow, an analyst at Canalys, which tracks smartphone sales. But Google is betting they soon will. The race continues and for now, Apple has a lot of catching up to do.