Despite some commotion and a social media post that suggested shots had been fired, Atlanta police confirmed they received no ...

Consider 404 Day an official love letter to the City of Atlanta on a date that, of course, represents the city’s famous area ...

Day has arrived, and there's no shortage of celebrations happening around the city this weekend. Why it matters: 404 Day, ...

Even though it happened on April 5th, the first annual “404 Day Parade” appears to have been nothing short of a success.

The Atlanta Falcons kicked off 404 Day early with a field day for families affected by rare diseases, in partnership with Truist and Uplifting Athletes. Celebrations include a festival at Piedmont ...

Spirit Airlines launches a $40.40 fare for flights from Atlanta, celebrating 404 Day. ATLANTA — Spirit Airlines is ...

Scholarship Gala brought elegance, purpose, and pride to the opening of an unforgettable 404 Day Weekend in Atlanta. Held in ...

Day celebration in Atlanta took on special significance this year as it coincided with the wildly popular Millennium ...

ATLANTA — Downtown Atlanta came alive Saturday morning as crowds gathered for the first-ever 404 Day Parade, a celebration of the city’s culture, creativity and community. The event stepped ...

The Athlete's Foot and Adidas launch a limited-edition sneaker for Atlanta's "404 Day," celebrating local culture and unity.

Collective has joined forces with adidas and The Athlete's Foot to drop a hometown tribute in the adidas Superstar "404 Day" shoe, representing Atlanta's legacy.